Communication Strategy for a Digital Wallet
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General info
Project goals
The first step in our long-term collaboration with Folio Digital Wallet was developing a comprehensive communications strategy. At the time, the company had a website and multiple social media accounts with inconsistent content and no clear results. The primary goal was to streamline and unify communication across all channels while initiating a content overhaul, including rebranding.
Project results
- We accessed communication of competitors.
- Highlighted unique points of Folio Wallet.
- Described several Ideal Customaer Profiles.
- Analysed marketing funnel and chose communication channels.
- Elaborated tone of voice and provideed examples of content.
The result was a document presented to the team. We continued to work with Folio Wallet to implement this strategy in real life.