Landscape and Social Media Audit for McCann Health London
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General info
Project goals
- Landscape and social media audit
- Influencer audit and mapping
- Understand the size of opportunity for new product
- Campaign activation plan
- Deliver influencer outreach materials
- Target audience segmentation and description
- Media support channels valuation
Project results
Client was pleased with the meaningful information overall. Strategic recommendations based on the audit findings were taken as guidelines for new campaign launching.